Samsung’s new QLED TV
SAMSUNG ELECTRONICS has topped the global TV market for 15 consecutive years, according to market research firm, Omdia.
Newly released data published recently noted that Samsung Electronics recorded 31.8% in global TV market share by revenue in the fourth quarter of 2020 and retained the largest annual category market share by revenue in 2020, at 31.9%.
Samsung’s growth across the Visual Display Business reflects a commitment to the most
premium at-home viewing experiences, coupled with the fast-growing QLED portfolio
category leadership in the ultra large screen segment over 75-inches, the introduction and
expansion of a Lifestyle TV portfolio, and a series of industry, category and product “firsts” made possible, thanks to Samsung’s constant drive for innovation.
“Consumers use screens every day to entertain, connect with loved ones, work, exercise from home and do much more. And we have seen how different lifestyles and routines have not only evolved, but converged,” said Lucas Lee, Managing Director at Samsung Ghana.
“We continue to be incredibly humbled by the trust placed in our vision and products; it is
what drives our relentless pursuit to deliver cutting-edge innovation and a best-in-class
screen experience that meets the needs of the modern-day consumer,” he said.
Looking back over the last 15 years, Samsung’s innovation-led growth agenda has
incorporated groundbreaking new technologies, while spanning multiple categories, reaching a wide range of consumers and use cases.
In 2021, Samsung expects to maintain its industry-leading market position with the introduction and expansion of core products and by incorporating proprietary technology and features across all TV lineups.
This includes lineup along with Samsung’s MICRO LED, Lifestyle TVs and a company-wide alignment of operations through long-term sustainability programs.
Over the next few years, Samsung will also continue to invest in R&D and product development in strategic business areas to strengthen its core and emerging technology offers.
A business desk report